Festive bake

“Phwoar, not sure about that in November,” a customer opines. As I swept the floors and meticulously cleaned worktop surfaces, alienated by the Greggsoisie, I heard Baudrillard’s voice in the back of my head. I gazed upon a pocket of pastry covered in sage, filled with bacon, stuffing, and chicken, which tastes, in the words of another customer, “like Christmas”. I scooped one of the little parcels up for my lunch break, and found that it did indeed taste like Christmas – a sensual simulacrum of a Christmas meal. Not quite a copy of the real, but a condensed simulation of its traces, an artefact of hyperreality, a festive bake. Baudrillard explains how simulacra are ubiquitous in the postmodern age. In pre-modern society, there were clear differences between the represented and the original. In modern industrial society, it became more difficult to distinguish between the represented from the original, between image and reality. And in postmodern society, with a perfected ability to replicate images and objects, the distinction seems to have dissolved altogether. Christmas ostensibly connotes the celebration of the birth of Jesus, the foundation of the Christian religion. An array of festivities have developed around it, by now almost exclusively involving consumption. The reality of Christmas now lies in its replicated symbolic objects. Christmas is a festive bake. As I sat in the staff room with my lunch, I thus ruminated. The postmodern world is so contorted and inscrutable, that trying to make sense of it would surely only lead to perpetual headaches. Vita progreditur, dunnit mate. Tastes like Christmas.